PTF is the voice for businesses that rely on and support the river.
Our members are Fortune 500 companies and main-street retailers who support common sense solutions to water challenges facing the southwest. We understand that common sense policies will keep enough water in the Colorado River Basin to support and sustain the environment, business, recreation and the overall quality of life in the region. The river is vital to the economies of the seven-state region through which it flows. Over five million people recreate on the Colorado system annually, generating $26 billion in economic output, another $17 billion in retail sales and over 230,000 sustainable, American jobs. The River sends water to the taps of 36 million Americans and irrigates 3 million acres of farmland. In addition, the businesses that rely on water to manufacture their products and deliver their services rely on Colorado River water throughout the basin states. These and other economic opportunities are at risk if demand on the river’s resources continues to outstrip supply. READ MORE in our general fact-sheet.
In addition to the over 900 businesses that provide their support and voice for our work Protect the Flows has 2 Co-Directors:
Our members represent a broad range of businesses that depend upon and care about a healthy and flowing Colorado River system. Over 900 businesses ranging from wineries and bed & breakfasts to banks to Fortune 500 companies have lent their support our efforts to promote common sense solutions to protect the Colorado River. Here are profiles of some of those leading corporations and businesses. You can also click here to see the complete list.
Box Canyon Lodge & Hot Springs
“We support this project because healthy rivers mean beautiful scenery, abundant wildlife, fantastic camping locations, wonderful fishing and rafting, and incredible hiking and biking. But more importantly, healthy rivers mean healthy economies for the myriad of small towns and communities that lie within the Colorado River Basin and its tributaries.”
Karen Avery, - Ouray, CO