PTF is the voice for businesses that rely on and support the river.
Our members are Fortune 500 companies and main-street retailers who support common sense solutions to water challenges facing the southwest. We understand that common sense policies will keep enough water in the Colorado River Basin to support and sustain the environment, business, recreation and the overall quality of life in the region. The river is vital to the economies of the seven-state region through which it flows. Over five million people recreate on the Colorado system annually, generating $26 billion in economic output, another $17 billion in retail sales and over 230,000 sustainable, American jobs. The River sends water to the taps of 40 million Americans and irrigates 5.7 million acres of farmland. In addition, the businesses that rely on water to manufacture their products and deliver their services rely on Colorado River water throughout the basin states. These and other economic opportunities are at risk if demand on the river’s resources continues to outstrip supply. Read more about our efforts to engage the business voice for the Colorado River here.
In addition to the over 1,000 businesses that provide their support and voice for our work Protect the Flows has 3 staff members:
Our members represent a broad range of businesses that depend upon and care about a healthy and flowing Colorado River system. Over 1,000 businesses ranging from wineries and bed & breakfasts to banks to Fortune 500 companies have lent their support our efforts to promote common sense solutions to protect the Colorado River. Here are profiles of some of those leading corporations and businesses. You can also click here to see the complete list.
Protect the Flows is a member of the Denver Metro Chamber of Commerce.
Life Technologies- Corporate Leadership in Water Conservation
As a life sciences company of over 10,000 employees based in water-stressed Southern California, Life Technologies advances scientific research in areas such as disease, food safety, and alternative fuels. The leadership at Life Technologies believes that a commitment to global citizenship and wise use of resources are equally important ways for the company to improve lives. For the past decade, the company has set ambitious goals to reduce its water and energy use, increase its waste diversion and address climate change.
Despite annual water rate increases of over 10%, the company’s water spend went down, not up. The company achieved these savings by working on several fronts. Life Technologies requires its landscape vendors to commit to a 10% water reduction goal annually through its contract process. This act has resulted in $45,000 in savings a year. Facilities teams have been innovating to minimize water going down the drain as well. A recent win on this front was re-routing condensation from a boiler which resulted in $23,000 in annual savings. Life Technologies is now in the process of conducting a life cycle analysis on its liquid media product to see whether they should and can redesign that product to further reduce the company’s water and carbon footprint. In 2013 Protect the Flows awarded Life Technologies its Corporate Innovation Award for the company's remarkable water usage reduction during the past 5 years.