Protect the Flows. Protect Our Profits.

Every business owner knows you can’t run a business without watching your bottom line. A successful business keeps their doors open by ensuring there is enough revenue coming in to cover their expenses. A river works the same way.

It’s like a bank account.

Water flows into the Colorado River as snow in the Rocky Mountains melts, and water flows out of the River to supply drinking water and irrigate our crops. More water leaves the Colorado River than enters it each year because of chronic drought, population growth, energy development and climate change.

This balance sheet is unsustainable.

If we stay on our current course, the Colorado River will slow to a trickle.  Fish won’t be beckoning anglers to book a weekend trip.  Rafters won’t show up to brave the rapids.  Hikers and scenery seekers will go elsewhere.  Local communities will become a less attractive place to live.

The economic future of the west is tied to a Colorado River that flows strong and beckons people to communities along its banks for recreation and tourism. The Protect the Flows Project is a coalition of businesses operating in communities along the Colorado River from Wyoming to Arizona.

Our businesses depend on the Colorado River. Now the River needs our help.

Read our report: Colorado, Inc: The $26 billion Recreation Resource Employing a Quarter Million Americans

Looking for information on the Flaming Gorge Pipeline? Click here!